Raya Break is Sept 21-25

Please take note.

Welcome!

It's good to have you in the class and I'm excited to be your facilitator and guide.

Marketing is one of those subjects which almost everyone has to learn (whether you're a scientist, banker, social worker or even the President of the United States). And the subject gets more fun the more creatively you learn it, so here are a few tips to get the most of the next half a year:

• eat, breathe and sleep Marketing (try to relate anything and everything to Marketing, from the way your toilet-bowl is designed to why the heck you'd want to pay RM11 for coffee)
  
• facebook it, myspace it, use social networking media to the full - got a good link, post it and invite discussion; see a nice ad, reflect on it; bought a new product, share why, etc. (if your friends think you're a geek, pity them)
  
• read read READ! (how much are you paying for Libary fees? Don't waste it)
  
• sell sell SELL! i.e. become an everyday marketeer (sell what? your mind, your reputation, your college's reputation, your class projects, your ideas, your ideals - everything you believe in and even those things you don't believe in)

Lecture #1 Creating Customer Value and Satisfaction

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