Thursday, September 3, 2009

Lecture #7 Market Segmentation

View more presentations from Alwyn Lau.

Reminder: By next Friday (Sept 11th - cool date), you're supposed to have read up to the chapter on Products: Goods, Services & Experiences.

Some more reminders / tips:

  • browse through all the chapters and slides and make your own rough notes
  • attempt the self-test questions
  • keep up the blog conversations (and if you see those who have YET to contribute, make them do so)

If you know other way to succeed in a 3-month crash course, share 'em.

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