Final Exam Documents

The last communique from Murdoch before Nov 16. Priority chapters are highlighted, so please drink it deep. Have fun next Mon.

Lecture #15 Marketing Ethics

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Lecture #14 Direct & Digital Marketing

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ANYTHING'S Presentation #2

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RETARDS' Presentation #2

IMC

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MACB's Presentation #2

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Information for the 2nd Test (Nov 3)

Check it out.

BACA's Presentation #2

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Lecture #13 Sales Promotion & Personal Selling

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Lecture #12 Advertising & Public Relations

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Most Influential Management Gurus 2009

Go here for the full list. (I'm surprised Seth Godin isn't even on the list, but Philip Kotler is no.9!)

Final Tutorial for BUS169 (Deadline Nov 13)

Is it responsible for marketeers and their organisations to use sex to sell? Discuss giving suitable examples.

Please also don't forget to share comments on the other groups' presentations.

WTF'S Presentation #2

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EXCELLENCE'S Presentation #2

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Lecture #11 Placement

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Test Date changed to November 3

The second test will be held on November 3rd, 12pm to 2pm, in Room 201.

Please take note.

Lecture #10 Pricing

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Microsoft CIBAI

"An abstract interpretation-based static analyzer for modular analysis and verification of Java classes."

This proves that you may have billions of dollars in research, but that doesn't mean you can't make a mess of names sometimes.

Topic 1 and Test 1 Results

Answers to Test 1 available here.

Group leaders (or group reps) do email me and I'll send you the group report back with my comments.

Your Group Turn-It-In Reports

Would you like to know more? Group leaders please email me.

Group Presentations Resume After Oct 4

Please begin selecting your topics. The next two presentations will happen on October 8th.

First Come First Get (but whoever's willing to present first will have top priority).

Lecture #9 New Products

Check the 14 make-or-break new products for 2009. How many are you familiar with?

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Paul Bennett (Design is in the Details)

David Kelley (The Future of Design is Human-Centered)

Don Norman (3 Ways Good Designs Make You Happy)

The Sadistic Seven

What some people are saying are the world's most irresponsible companies: Monsanto, Nestle(!!), Dow Chemicals, Exxon-Mobil, Wal-Mart, Chevron and Pfizer.

Raya Online Tutorials

Have a good break, everyone. Enjoy yourselves but please don't offload your Marketing topics. Do perform the two tasks below:

A. Comment on the group presentations (except your own)

B. Select one of the below and discuss:

• What is cause-related marketing and give an example from Malaysia?
  
• Is branding always a good thing? Why or why not?
  
• Do the 4Ps' still apply to Services marketing?

See you on the 28th.

ANYTHING'S Presentation

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EXCELLENCE'S Presentation

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Attention Nour Isman Omar

Which group are you in?

Need Your Help

I hope the test went well. You'll get your results after Raya.

If you can spare the time (I know 10 minutes can be eternity in the life of a young adult, *grin*), I'd appreciate your help with some research I'm working on for my post-grad studies. I hope to complete a project on Web 2.0 & Education so - if you could be so kind - please help me fill up an e-survey (when you complete it, you can send it back to 'wwlau' then @ then 'kdu.edu.my').

(This has nothing to do with BUS169, so your results won't be affected...much, haha).

Thanks.

WTF'S Presentation

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RETARDS' Presentation

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Case Study from Murdoch

This was sent by the university. You're expected to go through it and practice answering the questions. We may or may not discuss them at tutorial one of these weeks.

The case study should help with preparing you for the tests and exams.

No Blog Tutorial for 2 Weeks

You've got the Test to worry about.

I will, however, be putting up questions on "Goods & Services" and "New Products" during the Raya week (c'mon, you need barely 15 minutes each).

All the best in your group presentations and test next week.

10th Sept Tutorial Cancelled

My apologies, everyone. Am down with a fever, and wouldn't want to the bad kind of viral marketing.

10th September group presentations to be postponed till Monday (14th Sept).

17th September group presentations continue as scheduled.

More reason to perform well (smile). See you all on Monday.

Roll with the Freebies, Lose the Samples

(Another elaboration of something I mentioned in one of the classes)

Samples are one thing. Free stuff is another.

There's a difference between saying, "Here's something I want you to try to see if you like for future purchases," and saying, "Here's a gift I hope will benefit you. If you like it, please call me and we can discuss more ways to help you."

One appears gimmicky, another benevolent. One is an isolated impersonal event, another initiates a relationship-building process. One is a shot in the dark (at the market), another is a shot at the heart (of a potential client).

This is why giving a free box of candies to customers is usually more effective in drawing clients than a person standing at the corner serving free candy bites. One's an unconditional invitation; the other's a feeler.

This is why offering an upcoming book F.O.C. to selected influential readers (and requesting them to spread the word) is, by and large, a better strategy than giving everyone sample chapters. Because a targeted freebie is felt as personal and generous. It isn't merely a separate version of, or substitute for, the 'real' thing (which is what samples are perceived to be).

Alternatively, non-fiction authors can give the masses an option to receive the first 2-3 chapters free (via, say, email?). These chapters can outline the problem and why readers should be concerned to learn more. This builds interest and, most importantly, initiates the relationship between author and reader.

Sample chapters from all over the book, on the other hand, can feel like merely offering 'bits and pieces' for readers to 'try'. Back to the impersonal vs. personal divide.

Last example: If you're planning on giving a free car wash, it'd be better if the wash was an incentive to pay attention to a new suite of car care products rather than as a sample of the car wash itself.

If it's the latter, people usually say Thank You, scrutinize the wash and, unless they're really satisfied, say Goodbye. If it's the former, chances are they'll say Wow(!) Thank You, scrutinize the car wash less and be slightly more open to a respectful dialogue on how their more important car needs can be met.

Marketing Myopia

This phrase was highlighted at the previous groups' presentation. It actually comes from a ground-booking piece by Marketing guru Theodore Levitt.

Check it out.

Test Information & Sample Questions Available!

Grab 'em fast.

Also, the test will be held next Tuesday (Sept 15th, 2009).

Lecture #8 Products

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Domino's Pizza-Ploy

(Something I mentioned at the first - or was it the second? - tutorial)

My dad was over for dinner and we ordered Domino's Pizza. I phoned the hotline, asked about the promotions and this was what I heard:

• Option A: 2 Large Pizzas, plus this-and-that ($64)
• Option B: 2 Large Pizzas ($50)
• Option C: 1 Large Pizza, 1 Regular Pizza($50)

Look carefully at options B and C - now, who in his right all-screws-in-place mind would ever take Option C? Assuming I didn't mis-hear him, was this a promo typo by Domino's? Were the Marketing folks out to (chicken?) lunch when they designed this?

Or were they exploiting behavioural economics? Did Domino's set it up to make it virtually impossible to refuse Option B, thus sealing the sale asap? Did they anticipate that clients would be swaying between Option A and B and so built in a no-brainer to push the customer to B and ensuring their (instant!) satisfaction in the selection?

When you think about it, the answer's pretty certain. Domino's is an international pizza chain. The chances of them offering bad Marketing options (in the form of Option C) are close to zilch. Instead they have:

• made a good and fast(!) sale ($50 for two flattened pieces of dough, tomato sauce, olives, cheese and some slices of salami and pepperoni is in a real sense a rip-off)
• made the customer believe he's paid for great value, and most importantly...
• made the customer believe he's a wise purchaser!

What, then, would be the chances of a repeat sale after this?

Lecture #7 Market Segmentation

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Reminder: By next Friday (Sept 11th - cool date), you're supposed to have read up to the chapter on Products: Goods, Services & Experiences.

Some more reminders / tips:

• browse through all the chapters and slides and make your own rough notes
• attempt the self-test questions
• keep up the blog conversations (and if you see those who have YET to contribute, make them do so)

If you know other way to succeed in a 3-month crash course, share 'em.

The First 2

No comments on BACA's and MACB's presentation? Perfect ah?

I'll be marking them soon and will take into account comments from other groups (of course don't shine your own shoe la).

Oct 1st Tutorial cancelled; replaced by Oct 2

Please take note.

Oct 2nd tutorial will be held on two similar session, 11am-12pm and 12pm-1pm at Room 202.

You only need to attend one session.

BACA, where is your report?

I haven't received it yet. My e-add is 'wwlau', then @ followed by 'kdu.edu.my'

BACA's Presentation

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MACB's Presentation

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Tutorial - What are Consumers' Attitudes towards Innovation?

Obviously, not everybody rushes out to get the latest products. Some people move fast, some people never move.

Discuss your own attitude towards new products. Have you ever jumped at a new release / model / version of anything? If so, why or why not? What do other people do? Why? Etc.

Sample Business Proposal (Mobile Cord)

sample business proposal

Business Proposal Samples (Going Green)

Go Green Business Proposal Excutive Summary

Group Presentations Reminder

27th August

• MACB - Topic A
• BACA - Topic B

10th September

• RETARDS - Topic F
• EXCELLENCE - Topic C
• WTF - Topic D

17th September

• ANYTHING - Topic E

Make sure you're familiar with the assessment scheme prior to presenting. Do well.

Lecture #6 Business Buyer Behaviour

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Seth Godin (TED Talks, 2003)

Lecture #5 Consumer Market Behaviour

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What the F**K is Social Media?

Check out the Seth Godin quote on one of the slides...

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What is Permission Marketing?

Try to find out.

Tutorial - The Macro Environment

Choose a product/service which has been severely impacted by the below environmental factors:

• demographics
• politics
• culture
• technology
• nature
• economics

One product for one factor. Explain how/why (e.g. beer sales impacted by politics because Islamic-oriented government seeks to ban it, etc.).

Lecture #4 The Global Marketing Environment

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Thursday's Tutorial in Room 406, 3-4pm

See you there.

Lecture #3 Information Management & Marketing Research

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Group Topics - Revision and Reminder

Check it out. (I've also modifed the link under the 'Official' column on the right).

Each team must choose 1 topic from Group 1 and another topic from Group 2.

Also, a quick reminder from the unit outline about your group work:

"The group assignments will require an analysis of the relevant marketing theories, and must be properly investigated, with arguments and conclusions presented and reported in a logical and consistent manner. For the 2 assigned topics, each group is required to verbally present, and also submit a written report highlighting their understanding of the subject matter.

The time allocated to presentations will be 10 - 12 minutes per group topic.

Each report will need to contain sufficient detailed information to clearly explain the key aspects of the topic. It is expected that each report will be 4 - 5 PAGES in length (plus refs).

In the written report, all research information must be correctly referenced using the Chicago Referencing Style, and will form a key part of the overall assessment of the report."

You have been so advised, :)

CloudMakers

Check out this website and try to answer this question: "If marketing occurs when people use exchange as a means of satisfying needs and wants, is the act of involvement in Cloudmakers.org an example of marketing?:

(No I didn't include the word 'Tutorial' in the title, but that doesn't mean you shouldn't participate).

Please pay your FEES by Friday

'Nuff said.

This Thursday (13/8) class OFF, Friday (14/8) ON

Everyone, please take note: For this week, I can not have the tutorial on Thursday as no classrooms are available. So the Friday class remains.

For next week, it'll be Thursday; stay tuned for the venue.

Tutorial - S.W.O.T.

Select a company of your choice and do a simple S.W.O.T. analysis.

Marketing101 from SmallBizU

Virtually an entire syllabus online. Check it out for alternative explanations, slides, articles, etc.

Lecture #2 Strategic Marketing & Planning

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Tutorial - Different Kinds of Demand

Can you think of products/services which reflect each kind of demand?

Raya Break is Sept 21-25

Please take note.

Welcome!

It's good to have you in the class and I'm excited to be your facilitator and guide.

Marketing is one of those subjects which almost everyone has to learn (whether you're a scientist, banker, social worker or even the President of the United States). And the subject gets more fun the more creatively you learn it, so here are a few tips to get the most of the next half a year:

• eat, breathe and sleep Marketing (try to relate anything and everything to Marketing, from the way your toilet-bowl is designed to why the heck you'd want to pay RM11 for coffee)
  
• facebook it, myspace it, use social networking media to the full - got a good link, post it and invite discussion; see a nice ad, reflect on it; bought a new product, share why, etc. (if your friends think you're a geek, pity them)
  
• read read READ! (how much are you paying for Libary fees? Don't waste it)
  
• sell sell SELL! i.e. become an everyday marketeer (sell what? your mind, your reputation, your college's reputation, your class projects, your ideas, your ideals - everything you believe in and even those things you don't believe in)

Lecture #1 Creating Customer Value and Satisfaction

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